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In 2011, after the management of SAIC, one of the largest automakers in China, decided to create a new brand for the production of commercial vehicles, the Maxus brand was founded.
The family of these cars was developed to replace the obsolete rear-wheel drive LDV Pilot and Convoy families.
After the purchase of the bankrupt Daewoo company by General Motors, the LDV Group retained all intellectual rights to the development of Maxus.
Chinese investors did not create new cars from scratch, buying out technologies from British and Australian developers, as well as luring a number of leading Toyota engineers to the young company.
In the same year, Maxus acquired the British company LDV.
And in 2012, the Malaysian concern Proton became the brand’s technological partner, which also prepared the basis for the launch of future cars on the automobile market of Malaysia and Singapore.
Serial production of Maxus vans has been launched since the end of 2004. Since 2005, vans and minibuses of the Maxus family have been available on the UK market.
A significant portion of the company's earnings comes from sales to Transco, Royal Mail and the English police.
Sales of commercial vehicles under the Maxus brand in 2007 on the UK market amounted to 8, 620 units. This is a large number compared to previous years.
The Maxus family was exported to Turkey, Malaysia, France and Russia.
In mid-2008, LDV experienced a drop in demand due to the financial crisis and stopped production completely at the end of the year.
The first model of the Maxus brand, V80, was introduced in mid-2012. The car was equipped with a 2. 5-liter Ford power unit.
In addition, two modifications were presented on the V80 model platform, which were supposed to compete with products of the FIAT, Citroen and Peugeot brands in Europe, as well as Ford and Toyota in Asia and Australia.
In 2013, the V80 model was restyled, also receiving gasoline engines with a capacity of 110-190 horsepower. The Chinese Maxus-Datong V80 family includes 24 main versions in 96 versions.
Production volume of the Maxus-Datong V80 in Malaysia is planned at around 12, 000 units. per year, of which 10, 000 units. will be exported to Southeast Asian countries.
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